E-newsletter design & management
e-Newsletter design, publication and management
Deliver sought after, targeted content, and position yourself as a valued resource
E-newsletters are an extremely effective method of communicating a range of valued information with clients and prospects. They should be a part of your 'keep in touch' marketing strategy. They are also an excellent tool for gathering data and getting inside the minds of your target market.
An e-newsletter can be a means of building confidence and trust between you and your existing clients, and of presenting yourself as a resource in your vertical, as recipients forward valued content to their colleagues and friends.
Through the use of the newsletter you are continuing to build your relationship with the client or prospect. They become more and more familiar with you and your services and most importantly the value that you offer. A newsletter can also act as an incentive to build your database, especially if it is a free newsletter. On your website you can offer your "free" newsletter in exchange for the person's name and email address. This gives you information about who is interested in your service, but not buying right now. It gives you the opportunity to develop a relationship for future work together.
Send -> Track -> Refine -> Respond
soulNews e-newsletters are delivered using our custom email marketing system, including full tracking and readership results. Without a single phone call you can deliver targeted content, track the responses to it and respond according to the responses to further customise your information and thus continue to position yourself as a valued resource.
Email marketing is one of the most powerful relationship building tools available to small business today. Not only is it a non-intrusive medium by which to deliver your message, but with each campaign you can drill deeper into the unique needs and circumstances of every client or prospect, delivering more targeted and sought-after content with each contact.
You can publish a brand-consistent, interactive html graphic e-newsletter for as little as $110 per month. After the initial set up, you simply provide the articles, images or other content month to month, and we will take care of the rest. Check out our e-newsletter packages and see just how little it can cost.
As your readership grows, your database turns into a free, targeted focus group that you can probe for information regarding their needs, wants and circumstances, suggestions on how to improve your business, and much more important information..
Good content = good SEO = win!win!
One component of your website that plays a major role in search engine optimisation is the quantity and relevant quality of the content it contains. When you publish an e-newsletter, you are killing two birds with one stone: not only are you delivering valued content to a targeted audience and building your brand, you are also adding the weight of relevant content that your site contains, thus boosting your site in terms of search engine visibility for your market vertical.
If you would like to publish an e-newsletter contact us for a no obligation chin-wag