Email Marketing
The most cost-effective way to speak personally to every customer
Email marketing is one of the most cost-effective marketing tools a small business can utilise. Whether as e-newsletters or one-off email marketing campaigns, no other tool allows you to deliver so much for so little:
It brings you new, pre-qualified prospects It turns old prospects into clients It generates more business with your existing clients It generate more referrals as customers forward your information to others It positions you as an industry expert It gets you exposure in search engines It improves your marketing strategy as you learn instantly what your customers respond to It gives you a place to develop and refine new ideas and techniques It provides an opportunity for refining and articulating your vision
Small businesses need to maximise every opportunity to get in front of their target. E-marketing gives you repeat ROI and can replace costly cold-calling and direct mail campaigns, generating more qualified leads than both of them combined. For small business it is undoubtedly the most cost effective means of filling the sales funnel.
Email marketing can take many forms, from regular e-newsletters to one-off blasts targeted at a very specific group. With our email marketing solutions you can set up an account to use as regularly as you like, or you can send a single campaign for a one-off event. Our accounts also come with an online CRM solution which can not only manage and track your campaigns but can manage your contacts and relationships as well. For a small business this simple yet powerful tool can be ideal for managing customer relations, and is accessible from anywhere in the world.
Get seen (and therefore opened) amongst the crowd
Unfortunately one problem with a great idea is that sooner or later more and more people catch wind of it and start to use it. Fortunately (for us), many of these email marketing efforts do very little to prompt the recipient to open them, and they get received and deleted without a second look.
If you are going to utilise email marketing, there is one basic rule: You have to send information that the recipient is going to benefit from and enjoy absorbing, and it must be in an aesthetically effective design.
You need eye-catching design, target-relevant content, and a means to send, track and analyse individual responses. That's where we step in.
We can design a brand-consistent html template for an e-newsletter or single email marketing blast, or we can work with you to create your branding if you don't have any yet. Using our unique online CRM solution to manage your database, we can track responses, analyse reports and provide further marketing advice to maximise on the results of each publication or campaign.
You can also customise your package with whatever other add-on services you require (such as copywriting, extra subscription or data gathering web forms or audio streams) to get the most out of your campaign. You know your target and you will have a fair idea of what they respond to. You just tell us what you need and we will make it happen, with as much or as little of your help as you can afford.
Contact us for a no-obligation chat about your email marketing needs, and how we can help you turn them into realities.