E-marketing media solutions
A suite of online marketing and media services specifically for small business
e-Marketing is an umbrella term that we use to cover all online media marketing tools. This includes websites, email marketing campaigns, e-newsletters, web copywriting and search engine optimisation [SEO]and search engine marketing [SEM].
Today e-marketing is the most cost effective marketing tool available to any business, for its potential reach, its personal nature and its ability to work for your business 24 hours a day 7 days a week, 365 days a year (and it will never ask for a pay rise!).
A global audience. Repeat returns. Insight into your prospects' minds. E-marketing delivers all this and more.
The possible reach of just one well executed e-marketing campaign can be incredible. With the combination of 24/7 exposure and forward to a friend your message could be viewed by millions of pairs of eyes within a week. When you combine multiple strategies such as website and e-newsletter, those chances increase.
Our e-marketing services fall into three main categories - the e-marketing trinity
Website Design :: Email Marketing :: Search Engine Optimisation
The website, the email marketing, and the SEO
Just as the analogy suggests, the total of a combined e-marketing campaign is always far greater than the sum of its parts. Your email campaign or e-newsletter puts the word out there with specific relevant content while supporting the branding commenced and continued with your website; search engine optimisation ensures that your site is visible to those who should see it, so that the word can be heard.
Maximising each of these components will solidify your brand in the mind of your target, and begin or continue the relationship building process by providing information required to prompt a buying decision. You also position yourself as a valued resource, both for your services and your e-marketing content. All these things drive traffic to your door, and keep your brand in the mind of your prospect. By managing your e-marketing soulshiv Productions ensures the continuity required to bring a strong, unified message at every point of contact. Your brand will be strong and your message clear and consistent.
A goldmine of possibilities for SME's
You can now deliver targeted, useful, sought-after marketing information to a global audience for the price of a single local mail campaign, and begin building strong relationships and credibility by providing relevant content.
Add to this the extended shelf life of digital media, and therefore the campaigns it is used in. Once you have created a campaign you can use it over and over again, for the life of its relevance. Compare this to any other form of media, which all generally require ongoing investment to re-produce a campaign, let alone create a new one.
Basically, once you step up into the online arena and set in place your online marketing tools, you open the doors into a world where you can communicate effectively without having to be there in person. The diversity, flexibility and engaging possibilities available to you via e-marketing and digital media allow you to probe for information, and present specific detail about your business based on choices made by the prospect in real time - giving them the same personal experience that you would give them face-to-face.
Your website is only the beginning...
Feel free to contact us for a no-obligation chat about how we can help you to effectively manage your e-marketing needs, and get your marketing efforts delivering results.