Search Engine Optimisation
Drive qualified traffic to your site
Searching is the second most popular online activity, right behind email. For this reason alone search engine optimisation should be high on every web owner's marketing list. Just as you need to make your storefront visible and attractive to passers by, so too your website needs to be optimised in order for it to be seen by those who should see it. Search engine optimisation (SEO) is the process of making a website visible to search engines, and therefore to the people who are searching.
Search engines cost-effectively perform greater than any other marketing media in terms of driving qualified leads to your business. Today search engines are the windows to the business world, with up to 95% of internet users beginning their use at a search engine, and organic searches are still given great weight by those users.
soulshiv Productions can manage search engine optimisation and ongoing SEO strategy for your website for as little as $50 per month. We provide a complete website SEO analysis and report of your site's current state, including the strategy required to improve it. You can then choose to implement the changes yourself, or we can take care of it for you and manage the process of getting your site seen by the people who need to see it - the people who need your business!
The need for search engine optimisation
The vast percentage of search engine users don't look past the second page in a search, so it is important that your website be amongst those results. A higher SERP (Search Engine Results Page) position also gives the website credibility in the mind of the searcher. SEO can deliver a higher return on investment (ROI) than any other marketing channel in terms of qualified sales leads and customer acquisition.For any sizel business, the investment is minimal, and the returns can be immense.
Ongoing SEO ensures the following components of your website are always performing at their peak:
- content - arguably the most important component for the ranking of your overall website
- meta tags - many people say meta tags are dead but page descriptions still appear in search results, so we think they are still quite important to get right
- page urls - a part of the 'bigger picture' SEO, and important in the relationship of pages to links and to each other
- alt tags - as with page urls, these add to accessibility and the search bots like pages that are accessible to everyone
- html validation - how annoyed do you get if someone takes too long to give you direction, or gives you the wrong directions... this is how a search bot feels when it encounters bad code.
The list is quite extensive, but you can get the idea here. With so many components to optimise, you must stay on top of it in order to keep the hours and the costs down. If your search engine strategy is set up and executed correctly, your website's SEO should not be more than a few hours per month.
The world is fast moving towards a search engine-driven society, with more people accessing Google, Yahoo and MSN searches as the primary portal to information on anything (both online and off). It is a certainty that this situation will continue to spread deeper into our societal structure, and so if you plan on doing business (and therefore plan on being discovered by strangers) you need to be exposed through search engines and visible online.
The ongoing process: SEO strategy management
Search engine optimisation and search engine marketing (SEM) can cover every aspect of your website, from the content to the code. Optimising a website is an ongoing process, in terms of keeping up with search engine algorithms and with what the competition is doing. "SEO Strategy" means long-term plans, implemented from the first optimisation, and then built on, tweaked and developed. From the content to the code, we can plan and execute SEO strategy to improve your rankings today, while building the foundation for long-term growth and solidification of your ranking position.
Each business's website optimisation needs can be different, so we have an inherent flexibility within both our analysis/report/strategy set up solutions and our monthly SEO management services. Our SEO packages use our modulised pricing structure so that no matter what your budget, you can begin to engage search engines as a business tool, to work for you.
If you would like to improve visibility and increase your website traffic, contact us and chew the fat about how we can work together to get your website noticed by qualified traffice using search engine optimisation.