Copywriting
Web and print copy that motivates, across any media
"When ideas fail, words come in very handy."
Johann Wolfgang von Goethe
German dramatist, novelist, poet, & scientist (1749 - 1832)
The power of the word is often under estimated, and yet it is our language that defines our reality. The power of words, to evoke emotion and response, is key to the development of your brand and your business. Various media demand different writing styles in order to maximise impact to the recipient, and in these days of high volume the content of your marketing copy must be carefully considered and executed.
This can often be one of the most difficult stages of the marketing process. Aside from a spell check and thesaurus there is no software to help you be creative with words as there is working with images for graphic design. The
Web copy that delivers
Copy on your website is a fragile yet powerful component of your marketing strategy. On the one hand, you have mere seconds to grab the attention of your site visitors in the hope they will read more and investigate further, so your copy has to be just right.
On the other hand, more weight is put on the relevance and potency of your web copy by a search engine bot than any other single component, so if you are seeking high-quality search engine rankings your copy needs to be strong.
Your website is your employee, your sales person, working 24/7 on behalf of your business. Sending your sales people out with the right sales pitch is fundamental to success, and in your website's case, the pitch is the copy. soulshiv Productions delivers copywriting packages across a variety of media, from print (brochures, marketing collateral) to online (webcopy, email marketing copy), to suite any budget.
Print copy to paint the perfect picture.
Print copywriting carries with it its own set of rules which must at least be acknowledged. The printed media provides the opportunity for far greater detail than on the web, as your audience is far more likely to be 'captivated' from the beginning, rather than the superficial experience of most web readers.
This focus allows (even necessitates) a greater detail within your content, and provides the opportunity for you to truely engage your reader and present a deep, comprehensive picture of your expertise in your field. To do this, you need powerful copy that provokes a powerful repsonse.
Whether it be external marketing collateral or internal operative or communicative lierature, soulshiv Productions can fulfill your copywriting needs, within your budget, so you can use your more valuable time to run your business. Contact us for a yarn about how we can put the right words in your mouth, through your media